Everything you need for Amazon PPC analytics

Comprehensive features designed to give you complete clarity and control over your Amazon advertising performance.

Core Analytics Features

The essential tools every Amazon advertiser needs

Instant Performance Insights

See your entire Amazon PPC performance in seconds, not hours. Get immediate clarity on what's working and what's not across all your campaigns.

  • Real-time dashboard updates
  • One-click performance overview
  • Immediate trend identification
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Smart Profitability Analysis

Set your target ACoS once and instantly see which campaigns, ad groups, and keywords are profitable, expensive, or generating zero sales.

  • Color-coded profitability indicators
  • Custom ACoS target setting
  • Instant ROI calculations
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Single-Screen Campaign Overview

Compare performance across all campaigns, ad groups, keywords, and search terms in one unified view. No more jumping between screens.

  • All data levels in one view
  • Easy cross-campaign comparison
  • Context-preserving drill-down
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Unlimited Data History

Break free from Amazon's 60-day limit. We build your historical data daily, giving you the long-term insights needed for seasonal analysis and trend spotting.

  • No 60-day restrictions
  • Daily data building
  • Seasonal trend analysis
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Flexible Data Exploration

Zoom from high-level account overview down to individual search term analysis without losing context. Filter and sort exactly how you need.

  • Multi-level zoom capability
  • Advanced filtering options
  • Custom sorting and grouping
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Risk Prevention Tools

Identify inseparable search terms and see exactly which negative keywords could accidentally block profitable terms.

  • Inseparable search terms detection
  • Negative keyword risk analysis
  • Profit protection alerts

Advanced Analytics Capabilities

Powerful features for serious Amazon advertisers

🔎 Zero-Sales Detection

Automatically identify search terms that generate zero sales but still consume budget. These often hide in the long tail where individual spend seems small but collectively drains significant budget.

Many accounts have thousands of zero-sales terms that individually spend $1-5 per month but together cost $2,000+ monthly

  • Automatic zero-sales flagging
  • Cumulative waste calculation
  • Bulk optimization recommendations

📈 Cross-Campaign Analytics

Compare performance across all campaigns simultaneously. See how ad groups in different campaigns perform against each other and identify your best-performing elements.

Finally answer questions like "Which ad groups have the best ACoS across all campaigns?"

  • Account-wide performance ranking
  • Best-practice identification
  • Cross-campaign optimization opportunities

🎛️ Custom Date Ranges

Analyze any time period you want. Compare this month to last month, analyze seasonal patterns, or examine performance around specific events or promotions.

Essential for understanding seasonal products, holiday performance, and long-term trends

  • Flexible date selection
  • Period-over-period comparison
  • Seasonal analysis tools

🚨 Automated Data Updates

Your data updates automatically every 24 hours. Always have current insights without manual downloads, cleaning, or processing.

Set it once, and your analytics are always fresh and ready

  • Daily automatic refresh
  • No manual intervention required
  • Always-current data

Integration & Compatibility

Works with your existing tools and processes

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Multiple Account Support

Connect unlimited Amazon Seller Central and Amazon Ads accounts. Perfect for agencies or sellers with multiple brands.

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Complements Automation

Works alongside existing PPC software, agencies, or automation tools. Provides independent verification and additional insights.

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Secure & Private

Industry-standard security. Your data is never shared with third parties and is encrypted in transit and at rest.

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Email Support

Get help when you need it. Our team helps you set up and get the most value from your Amalyzer subscription.

How Amalyzer Compares

See what makes Amalyzer unique in the Amazon PPC space

Feature Amazon Interface Excel Analysis Amalyzer
Cross-Campaign Comparison Manual ✅ Instant
Historical Data 60 days max 60 days max ✅ Unlimited
Setup Time Immediate Hours per analysis ✅ Minutes
Profitability Analysis Basic Manual calc ✅ Automated
Risk Detection ✅ Built-in
Data Updates Real-time Manual refresh ✅ Daily auto

Ready to experience all these features?

Start your free trial and see what complete Amazon PPC clarity feels like